Diane Merians Penaloza

Diane Merians Penaloza
Contact

Dr. Merians Penaloza has an MBA, with a focus on marketing and analytics, and a DBA, with a focus on data privacy and consumer motivation. Her research is looking at why people choose to protect (or not!) their online data privacy. She taught at Baruch College for 9 years and is now teaching at the CUNY School of Professional Studies. In her pre-academic life, she worked as a programmer, writer, project manager, data analyst, and digital marketer (usually all at the same time, in the same company). In her free time, she is a freelance writer and data analyst.

Recent news

CUNY SPS Dean Braverman Speaking at Full-Time Faculty Research Celebration

First-Ever Faculty Research Event Honors Innovative Scholarship at CUNY SPS

March 12, 2026

The Inaugural Full-Time Faculty Research & Projects Celebration, which featured nine dynamic faculty presentations, showcased the ways that the School's faculty inquiry advances knowledge, informs innovative pedagogy, and strengthens CUNY SPS’ mission.

Career Success Fellows

September 24, 2025

CUNY.edu

Dr. Diane Merians Penaloza, a doctoral lecturer for the online Business programs at CUNY SPS, was accepted into CUNY’s Career Success Fellows program, which supports faculty in connecting classroom learning with real-world applications. Dr. Penaloza's focus will be on integrating experiential learning into signature assignments, giving students opportunities to apply knowledge beyond theory and build meaningful, career-relevant skills. Through this initiative, Dr. Penaloza will strengthen pathways to help students prepare for both professional and academic futures.
Diane Merians Penaloza

Exclusive: Target says Kate Spade collab one of largest launches

April 25, 2025

MSN

MSN recently reposted an Axios article that quoted Dr. Diane Merians Penaloza, professor of Online Business Programs. Dr. Penaloza offered her insights about a recent retail collaboration at Target, saying that the big box retailer has "mastered the idea of drop culture."

Target said big Easter sales would boost lagging sales. Then the church boycott started.

April 01, 2025

Retail Brew

CUNY SPS Online Business Programs Professor Dr. Diane Merians Penaloza offers expert insight into the consumer backlash and the high-profile 40-day boycott following Target’s rollback of DEI initiatives in a recent Retail Brew article. Dr. Penaloza emphasizes that such moves can undermine consumer trust and brand loyalty, particularly among younger and more diverse shoppers, ultimately posing long-term risks to a company’s bottom line.
Diane Merians Penaloza

40-day Target Boycott Over DEI Policy Begins: Black Pastor Leads Target Fast Over Lent

March 12, 2025

USA Today

​In a recent USA Today article, CUNY SPS Professor Dr. Diane Merians Penaloza analyzes the consumer response to Target's rollback of Diversity, Equity, and Inclusion (DEI) initiatives, highlighted by a 40-day boycott led by Rev. Jamal Bryant. Dr. Penaloza notes that companies scaling back DEI efforts risk damaging their brand reputation and alienating key customer segments, potentially impacting long-term profitability. ​