CUNY SPS Social Media Policy
The Office of Marketing and Communications manages the official social media accounts for:
Social Media Guidelines and Best Practices FAQ
How do I submit a social media request?
If you have social media content to be shared on CUNY SPS social media accounts, fill out the "Marketing Request Form" in the "CUNY SPS Support Portal" and select Marketing Project” under “Tracker”.
What kind of content works best and what are some best practices?
- Post news and achievements about students, alumni, faculty, staff.
- Share CUNY SPS events and important deadlines.
- Photos, event flyers, and videos work best for social media content.
- All social media posts that are not videos should have an image to increase social media engagement.
- An image or a video is a requitement for Instagram since this is a photo and short-form video sharing social media platform.
- Image galleries (more than 2 images) can increase engagement.
- Capture photos and videos to share on social media after an event. If you are posting a photo about someone, make sure to get permission from them.
How do we increase engagement?
- 💡🎓 Emojis are a useful and fun way to draw attention to important content in your post.
- Tag other social media accounts that are relevant to your post. A simple tag can help increase engagement, especially if the account reshares or likes your post.
- In addition to tagging on Instagram, you can add use Instagram collabs (or collaborative posts) for additional reach so that the Instagram post will show up on the collaborator pages as well.
- Like, reshare, reply, and monitor mentions from your followers as well.
- We do our best to make our content accessible by including alt text on photos.
When representing CUNY SPS on social media
- Posts should always remain respectful, professional and inclusive. Abusive or offensive posts that undermine the University’s reputation and mission will not be tolerated and could violate CUNY’s student code of conduct and employee policies.
- Do not use a CUNY SPS social media account to post for personal purposes. Social media accounts are for the dissemination of official University content only.
- Be conscious of the laws and regulations governing the privacy of student education records, including FERPA, protected health information, including HIPAA, and any personally identifiable information. Do not post confidential or private information about students, faculty, alumni or staff. Please refer to CUNY's guidance regarding doxxing.
- Do not engage in debates, arguments or respond to negative comments and direct messages unless you can provide information that may help resolve the issue, offer clarification or an acknowledgment is needed on behalf of CUNY SPS and/or a college. Before responding to a post or comment, consult with colleagues and think through your response strategy rather than posting immediately.
- CUNY SPS will delete or hide comments that are abusive, contain profanity, are threatening in tone, devolve into personal attacks, and or spam. You should report profiles, comments and users to the social media platform for violating their terms and community guidelines. Please follow the instructions laid out by the following platforms:
For more guidance, please refer to CUNY’s Social Media Guidelines and policy regarding social media comments.